| Article Index |
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| Overview |
| Overcoming |
| Recent Change in Legislation |
| A Change in Strategy |
| All Pages |
Overcoming:
Cutting edge research was done in America during 1994 and 1997, by the Vitae Foundation, a pro-life group based in Missouri, U.S.A., and which presents the pro-life message to the public using media messaging.
For a better understanding of their work go to: www.vitaecaringfoundation.org.
This research was carried out on the psychology of pro-choice women in an attempt to find why the “traditional” methods used by the pro-life movement for over 36 years have not been as effective as they might.
Based on this research, the Vitae Foundation modified it’s media messages and now has as its primary focus the goal of changing the culture of abortion which presently exists in American society; to alter the mind-set of the people. They believe that for any lasting change to be achieved, a person must have a change of heart. When this happens, a drop in the abortion rate will automatically follow.
It is the remarkable success that the Vitae Foundation has had with its series of media messages in turning around the abortion culture in America, and consequently reducing the abortion rate in a relatively short period of time, which has inspired the founding members of ProLife Media Inc. (PLM) to explore the possibility of duplicating this work in Australia.
Their consultants suggest that the psychological insights from their research cross cultural as well as national barriers. In fact, the Australian culture is very much the same as the American culture, particularly in regard to the abortion issue.
